Hetzner Object Storage vs AWS S3 for WordPress: Which is Better?

When it comes to offloading WordPress media, AWS S3 has been the go-to choice for years. But Hetzner Object Storage offers a compelling alternative. Let's compare them.

Pricing: Hetzner Wins

This is where Hetzner shines. Storage costs are roughly 80% lower than AWS S3.

Egress (data transfer out) is also significantly cheaper with Hetzner.

Simplicity: Hetzner Wins

AWS has hundreds of services and a complex console. Hetzner's console is clean and focused. You can set up Object Storage in minutes without reading documentation.

Global Reach: AWS Wins

AWS has regions everywhere. Hetzner is focused on Europe with some US presence. If your audience is primarily in Asia or South America, AWS might be better.

Performance: Tie

Both services are fast. For European audiences, Hetzner performs excellently. AWS has an edge for global distribution, but you can add a CDN to either.

WordPress Integration: Hetzner with Our Plugin

Our Offload Media plugin is built specifically for Hetzner. It's simpler to set up than generic S3 plugins because it knows exactly what to expect.

Our Recommendation

For most WordPress sites with European or North American audiences, Hetzner Object Storage is the better choice. You'll save money, spend less time on configuration, and get great performance.

Choose AWS S3 only if you need global presence or already have AWS infrastructure in place.